Purple Carrot

Purple Carrot is a plant-based meal delivery service featuring organic ingredients and recipes for cooking at home.

Our goal was to help the brand grow awareness of their service and efficiently drive net new subscribers in an over-saturated market post-pandemic. We aimed to diversifypur media mix and launched ads on paid social, CTV, display programmatic and paid search that drove significant increases to the brands overall performance.

Paid Social performance creative increased CTR’s month over month with a +46% increase since Q1 2022.
Paid Search performance creative ads outperformed legacy creative with a lower CAC of -73% and a higher CVR of +51%.