IGK Hair

IGK is at-home hair care products with salon-like results. They have a hair product for every hair type and concern.

Responsibilities include paid media creative for Meta and TikTok, CTV, landing page creation, site optimizations, TikTok Lives, Amazon A+ support, YouTube channel growth, and organic social. Scaled account with affiliate and influencer content, video productions, and static ads for 25+ SKUs with a detailed focus on CPA, CVR and AOV.

Supported +162% YoY revenue growth to $14M and 10x subscription revenue to $2M for IGKhair.com with a focus on testing into new SKUs with a focus on subscription based products to increase AOV.

In just 6 months, increasedTikTok net revenue by 600% and increased new customers by 700% by focusing on affiliate, TikTok Lives, increased organic posting and bundle offers.

ezgif-4-IGK2.gif
IGK_0515_static_Subscribe____PermanentColor__4__1__9x16.png
ezgif-4-e6b842cc5a_IGK Turn.gif
IGK_0559_STATIC_MistressHeadlineTest_PROD FOCUS__1__9x16.png
ezgif-4-IGK.gif
IGK_0660.01.A_STATIC_July4thPopsicles_PROD FOCUS_Multi___NA__2__1x1.png
IGK_0916_STATIC_New5Reasons_PROD FOCUS_Expensive__3__1x1.jpeg
IGK_0879_STATIC_3DRendersBatch1_PROD FOCUS_DiscoDisco_9_16-1.jpeg
IGK_0814_STATIC_AllOverHeadlineStatics_PROD FOCUS_PermanentColor__1__1__1x1.jpeg
IGK_0528_STATIC_LaunchStatics_PROD FOCUS_DiscoDisco__2__4__1x1.jpeg