DemandScience
DemandScience is a global B2B SaaS company that provides marketers with data, leads, and products for their demand generation efforts.
Led the marketing plan, creative direction and execution of the company rebrand, including a digital brand guide, brand videos, new product launches, social campaigns, nurture emails, PGA sponsorship collateral and sales and CX materials. The goal was to position DemandScience as an approachable partner. This was achieved through the creation of dynamic illustrations, bright color pallet and clear messaging that speak directly to the customer benefits and features.
Paid social creative performance targeting tech audience increased CTR by +62.5%, LGFCR of +1,108.33% and a CPL decrease of -75.19% by developing a full-funnel strategy and optimizing assets and messaging using test and learn approach.
