California Psychics
An app-based hub of expert Psychic Advisors to help people find to serenity, happiness, & success.
Led the team in the concept and execution of bespoke creative that made the brand feel more premium and trustworthy. Creative placements including Spotify, UAC, Discovery, Meta, Snapchat, CTV, Linear and Programmatic that outperformed benchmark KPIs and lowered cost averages within 3 months of start.
Increased brand recognition, recall, and perception in CTV campaign by optimizing creative and messaging, which resulted in +5.85% brand awareness and an overall brand lift of +4.23% for California Psychics.
